Press and television campaign to be run in Spain

"Menorca -The Dream Island" the current tourist promotion

Menorca. An attractive holiday destination on a cold, wet and windy day in Heathrow

Posters showing views of the island have already been hung in six airports in Great Britain and will shortly be posted in mainland Spain, Italy and Germany

C.M.W..Maó

The Tourism Foundation, FMT, last week presented the first images of the advertising campaign which will be conducted in numerous European airports and which has already started in the U.K. Designed to have a direct impact on the British public, 150 posters have been hung in six airports (Heathrow, Gatwick, Stansted, Southampton, Glasgow and Edinburgh), extolling the virtues of Menorca which is described as "the Dream Island".

The President of the FMT, Francisco Tutzó, said that the biggest sales push would be at Heathrow where 72 posters have been hung in strategic points in the four terminals. The poster campaign started at the beginning of January and will last until the end of this month.

From 21st to 25th February the FMT will attend trade fairs in Milan and Munich, coinciding with poster campaigns in the airports of both cities plus Rome.

Similar promotions will be carried out at a national level at various Spanish airports. These will be reinforced by a campaign in the press and on television (on channels Cuatro and La Sexta).

The total cost of the operation is around 550,000 euros, of which practically half has been spent on advertising in Spain and the rest in the U.K., Germany and Italy.

More low-cost flights to island

The FMT is close to finalising agreements with Vueling and Ryanair airlines to bring more low-cost flights to the island, although it is not yet known from which airports the routes will operate.

However, Francicso Tutzó has stated that Vueling will operate six weekly flights from a European airport and will also add a connection to a Spanish airport.

Ryanair will not begin its flights until September, by which time the company will have added new aircraft to its fleet. The President of the Tourism Foundation said that, although the airline will not start operating this season, it was important to reach an agreement so that a new low-cost route could start in 2008.n The FMT is close to finalising agreements with Vueling and Ryanair airlines to bring more low-cost flights to the island, although it is not yet known from which airports the routes will operate.

However, Francicso Tutzó has stated that Vueling will operate six weekly flights from a European airport and will also add a connection to a Spanish airport.

Ryanair will not begin its flights until September, by which time the company will have added new aircraft to its fleet. The President of the Tourism Foundation said that, although the airline will not start operating this season, it was important to reach an agreement so that a new low-cost route could start in 2008.